Before entering a new market, you need data-driven insights, not guesswork. Customs data provides real transaction records that reveal market size, growth trends, competitive landscape, and pricing intelligence. This guide shows you exactly how to conduct comprehensive market analysis.
Step-by-Step Guide
- 1
Define Your Product Category
Start with your HS code. Use 6-digit codes for broad analysis or 8-digit codes for specific products.
Tip: Multiple HS codes may apply to your product line - analyze each separately.
- 2
Analyze Import Volumes by Country
Compare import volumes across potential target markets. Look for markets with high volume AND growth.
Tip: A market importing $1B but growing 2% may be less attractive than $200M growing 25%.
- 3
Identify Source Countries (Your Competition)
See which countries are currently supplying your target market. Analyze their market share trends.
Tip: If one country dominates 80% of supply, there may be limited opportunity - or room for disruption.
- 4
Calculate Average Unit Prices
Divide total import value by quantity to find average prices. Compare against your production costs.
Tip: Price variations between source countries reveal quality tiers and positioning opportunities.
- 5
Analyze Seasonality Patterns
Review monthly import data to identify peak and off-peak seasons. Time your market entry accordingly.
Tip: Contact buyers 3-4 months before peak season for better response rates.
- 6
Build Your Market Entry Report
Compile your findings into a structured report with clear recommendations and action items.
Tip: Include specific company targets identified through the customs data analysis.
Why Traditional Market Research Falls Short
Industry reports are often outdated, expensive, and based on estimates. Customs data gives you actual transaction-level intelligence that's updated monthly.
Conclusion
Data-driven market analysis eliminates guesswork from your export strategy. By leveraging customs data, you can identify high-potential markets, understand competitive dynamics, and enter with confidence.