If you're looking for trade data to identify buyers, verify suppliers, or analyze markets in Europe, you've likely come across Panjiva, ImportGenius, and Globby. All three promise comprehensive trade intelligence, but they differ significantly in coverage, pricing, and use cases. This guide provides an honest, feature-by-feature comparison to help you choose the right platform. ## Quick Verdict **Best for US Data**: ImportGenius - Excellent US Bill of Lading coverage **Best for Global Coverage**: Panjiva - Owned by S&P Global with extensive data partnerships **Best for European Data & Value**: Globby - Superior Turkey/EU coverage at competitive pricing **Best for SMEs**: Globby - Affordable plans with essential features ## Company Backgrounds Panjiva (owned by S&P Global) has been in the market since 2006 and is considered the enterprise standard. ImportGenius focuses heavily on US Bill of Lading data. Globby is the newer entrant, specializing in European and Turkish trade data with modern UX. ## Our Testing Methodology We tested each platform by searching for: 1) Turkish textile exporters to Germany, 2) Vietnamese electronics importers from China, 3) Brazilian coffee exporters to USA. We evaluated data freshness, company details, and ease of use. There's no single 'best' trade data platform - it depends on your target markets, budget, and use case. We recommend trying free trials of each platform with your specific product searches before committing. For European trade intelligence at SME-friendly pricing, Globby is our recommendation.