If you're looking for trade data to identify buyers, verify suppliers, or analyze markets in Europe, you've likely come across Panjiva, ImportGenius, and Globby. All three promise comprehensive trade intelligence, but they differ significantly in coverage, pricing, and use cases. This guide provides an honest, feature-by-feature comparison to help you choose the right platform.
Comparison Table
Panjiva
Enterprise-grade trade intelligence by S&P Global. Best for large corporations with big budgets.
Pros
- Extensive global data coverage
- Integration with S&P Global data
- Advanced analytics and API
Cons
- Very expensive for SMEs
- Complex interface
ImportGenius
Strong US-focused platform with detailed Bill of Lading data. Good for US import/export analysis.
Pros
- Excellent US data coverage
- Detailed B/L information
- Reasonable pricing
Cons
- Weak European coverage
- Limited Asian data
Globby
Modern trade data platform with strong European and Turkish coverage. Best value for money.
Pros
- Best Turkey & EU coverage
- Built-in contact discovery
- Modern, intuitive interface
Cons
- Newer platform (est. 2022)
- Still expanding Asian coverage
| Feature | Panjiva | ImportGenius | Globby |
|---|---|---|---|
European Data Coverage Depth and freshness of European import/export records | |||
US Data Coverage Access to US Bill of Lading and customs records | |||
Contact Information Direct email and phone for company decision-makers | |||
Company Verification Automated legitimacy checks against business registries | |||
Modern API REST API for integration with CRM and other tools | |||
Pricing Transparency Clear pricing without mandatory sales calls |
Verdict
For companies focused on European markets, especially Turkey, Germany, and the EU, Globby offers the best combination of data coverage, contact information, and value. Panjiva remains the choice for enterprises needing global coverage and don't mind premium pricing. ImportGenius is best for US-centric analysis.
Quick Verdict
**Best for US Data**: ImportGenius - Excellent US Bill of Lading coverage **Best for Global Coverage**: Panjiva - Owned by S&P Global with extensive data partnerships **Best for European Data & Value**: Globby - Superior Turkey/EU coverage at competitive pricing **Best for SMEs**: Globby - Affordable plans with essential features
Company Backgrounds
Panjiva (owned by S&P Global) has been in the market since 2006 and is considered the enterprise standard. ImportGenius focuses heavily on US Bill of Lading data. Globby is the newer entrant, specializing in European and Turkish trade data with modern UX.
Our Testing Methodology
We tested each platform by searching for: 1) Turkish textile exporters to Germany, 2) Vietnamese electronics importers from China, 3) Brazilian coffee exporters to USA. We evaluated data freshness, company details, and ease of use.
Conclusion
There's no single 'best' trade data platform - it depends on your target markets, budget, and use case. We recommend trying free trials of each platform with your specific product searches before committing. For European trade intelligence at SME-friendly pricing, Globby is our recommendation.